The Time Just 1 Word Crushed The Olympics’ Ad Revenue
A single forgotten word in an advertiser's blocklist can erase a publisher's revenue overnight. This is the story of one that did — and the…
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Insights on brand safety, ad revenue, and premium advertiser demand.
The Single Word That Ate Your Ad Revenue
You just published the best piece your website has seen in a month. It's a quietly stunning feature: four decades after the reactor blew, th…
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These Words On Your Website Are Costing You $1000s
No brand wants their ads to appear next to questionable articles. To prevent this unfortunate juxtaposition, advertisers are increasingly re…
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How the Need for Speed Results In “Dumb” Ad Tech
We built machines that understand meaning. The ad auction is too fast to let them think. Artificial Intelligence has gotten incredibly good…
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